The Blast Off

  At the heart of business failure lies a  devastating lack of education , which breeds delusional self-assessment . Business owners who experience failure suffer from The  Dunning-Kruger effect  which states that individuals with minimal ability grossly overestimate their potential, skill, and worth simply because they lack the very knowledge needed to recognize their deficiencies. Unaware and untaught, they charge forward blind to market realities, ignorant of cash flow management, and unprepared for the grueling demands of entrepreneurship.  The verdict is clear:  Entrepreneurial success is not an accident; it is a choice.  Those who fail choose ignorance. Those who thrive choose education.

 https://a.co/d/3KnxFdL Hard copies now available

  Extract from my upcoming book - Entrepreneurial Siege: The Art of Business Warfare; "The entrepreneurial journey is as much a mental battle as it is a physical one. To withstand the relentless pressures of entrepreneurship, ranging from financial uncertainty to market competition and operational challenges, you must cultivate a warrior’s mindset".